Follow these simple steps to start sending offline conversions directly from ActiveCampaign to your Google Ads account.
Step 1: Connect ActiveCampaign
- Open your ActiveCampaign account and navigate to Settings > Developer.
- Copy your API URL and API Key.
- Paste these into Step 1 on your app dashboard.
Step 2: Connect Google Ads
- In your app dashboard, enter your Google Ads Customer ID (formatted as XXX-XXX-XXXX).
- Enter the Conversion Action IDs you wish to trigger for Leads, Opportunities, or Sales.
- Click Save Configuration.
- Click Sign in with Google to authorize the app to securely upload conversions to your ad account.
Step 3: Sync Your Environment
- Click the Sync ActiveCampaign Environment button on your dashboard.
- The app will automatically create a new custom field called
GCLID on your ActiveCampaign Contact profiles.
- It will also automatically register a webhook to listen for Deal Status changes.
Step 4: Add the Website Capture Script
To track conversions, you must capture the Google Click ID (GCLID) when a user submits a form on your website.
- Ensure your website forms have a hidden field named
gclid.
- Copy the script provided in Step 4 of your app dashboard.
- Paste this script into the
<head> section of your website. This script automatically detects the GCLID in the URL, saves it, and injects it into your form's hidden field when a lead submits their information.
You're all set! Whenever a lead with a GCLID is moved to the "Won" stage in your pipeline, their data will be securely hashed and uploaded to Google Ads.